Buitoni ‘The Italian Art of Food’
The people at Buitoni believe that their food is an Italian art form. We know this because we heard them say it in various brand meetings around the globe. California. Ohio. Italy. Switzerland (it's a Nestle brand). So, we conceived a fully integrated campaign (tv, print, digital, website, event and guerrilla) around that thought: Buitoni. The Italian Art of Food.
