‘World’s Smallest Brew Pub’

After 10 Barrel Brewery was acquired by InBev, they had a 'small' problem, their base was beginning to believe that 10 Barrel was no longer the small caft brewery they knew and loved. So, when it came time to launch their summer beer, Swill, we decided to do it in a very small way.

We built a tiny replica of 10 Barrel’s Brew Pubs using the same building materials. We then placed this one barstooled pub in unlikely locations throughout the northwest, where passersby could come in for a taste of 10 Barrel’s latest. Sure enough it was a success. Word got out about The World’s Smallest Brew Pub. People began sharing it’s locations on social channels. It even earned media on the local news channels.