Writer + Creative Director

Lean Pockets Web Content

A ‘Moment with Heidi’ – Web Content

For the launch of new Lean Pockets Pretzel Bread Sandwiches we created web-content featuring Heidi, a vivacious, wildly creative daydreamer and pretzel baker from Bavaria. (Bavaria is known for its pretzels, you know.) Anyway, each film linked directly to leanpockets.com where would be pretzel-bread-sandwich- eaters could learn more and purchase product. Go ahead, enjoy a moment with Heidi. She’s glad you’re here.