Writer + Creative Director
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Adidas – The Art of Impact

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adidas – The Art of Impact

What does it feel like to be tackled by a 260 pound professional rugby player at full impact? We painted some of the world's best to find out.
The result is a collection of over 100 unique, signed portraits on canvas that were then exhibited in England, Ireland, Australia and New Zealand.
We also created programming and web content from the shoot footage.

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We turned London’s Piccadilly Circus into an art gallery. It was such a sensation that train conductors complained of camera flashes causing them to momentarily lose sight.


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